It all started with good friends sharing a glass of wine while our kids played in the backyard.   The topic inevitably turned to the constant challenge of  finding appropriate clothes for our child-centered lifestyle. Everything we found seemed to be too low-cut, too short to hide our stretch marks or too sparkly for our station-wagon lives. Why, we wondered, was nobody catering to the spunky mommies out there whorefused to sacrifice their sense of style or humor for motherhood? At one point, we decided to stop the fashion pity party and define our own brand of "carpool couture". So...here we are with a goal to provide stylish mothers like you with fun, yet practical, items for your casual wardrobe.

Darling's first line of yummy cotton tees debuted in April of 2005, all screen-printed with our original illustrations and captions meant to capture our mummy lifestyle.  Now in our fourth year, we continue to add new styles and products that connect with stylish mommies out there. We think our products are great for wheeling around the grocery store, cheering on your little soccer genius or sporting to your spin class. They also make great gifts for your girlfriends! Thanks for visiting our site and please keep coming back to see our newest designs and products!   Sherri Aynn Collins  Co-founder and Designer